September 1999 RAJAR: London Stations
Capital 95.8FM continued its reign as the top commercial station in the London area in the latest RAJAR figures, released yesterday. Despite a 2.8% drop in its weekly reach, the station’s share of London listening remains healthy at 13%. Capital Gold, however, saw its weekly reach drop by 9.8% period on period to 1.2 million; its total share of listening in the London area is 4.4%.
Chrysalis Radio’s Heart 106.2FM also sustained losses, its weekly reach falling by almost 150,000. In the previous RAJAR figures, released in June, the station performed well, adding almost four million weekly listeners (see Heart Beats Strong In Latest Radio Figures). The station also launched an online service earlier this year (see Chrysalis Radio Launches On The Net).
| September 1999 RAJAR Share Of Listening Comparisons | ||||
| Station | Survey Period | Ending Jun 1999 | Ending Sept 1999 | % Point Change |
| 963/972 AM Liberty | Q | 0.1 | 0.3 | 0.2 |
| BBC GLR | Q | 0.6 | 1.3 | 0.7 |
| Capital 95.8 FM | Q | 13.1 | 13.0 | -0.1 |
| Capital Gold London | Q | 4.7 | 4.4 | -0.3 |
| Choice FM (London) | H | 2.1 | 2.8 | 0.7 |
| FLR (First Love Radio) | H | 0.1 | 0.1 | 0.0 |
| Heart 106.2 FM | Q | 5.5 | 4.6 | -0.9 |
| Jazz FM 102.2 | Q | 1.3 | 1.2 | -0.1 |
| Kiss 100 FM | Q | 3.3 | 4.2 | 0.9 |
| LBC 1152 AM | Q | 2.8 | 2.5 | -0.3 |
| Magic FM | Q | 6.2 | 5.0 | -1.2 |
| News Direct 97.3FM | Q | 0.9 | 0.7 | -0.2 |
| Premier Christian Radio | Q | 0.8 | 0.6 | -0.2 |
| RTL Country 1035 AM | Q | 0.5 | 0.9 | 0.4 |
| Spectrum Radio on 558 AM | Q | 0.2 | 0.2 | 0.0 |
| Sunrise Radio (London) | Q | 2.0 | 1.6 | -0.4 |
| Virgin 105.8 FM London | Q | 3.1 | 2.6 | -0.5 |
| XFM | Q | 0.8 | 1.3 | 0.5 |
| September 1999 RAJAR Weekly Reach (000s) Comparisons | ||||
| Station | Survey Period | Ending Jun 1999 | Ending Sept 1999 | % Change |
| 963/972 AM Liberty | Q | 43 | 62 | 44.2 |
| BBC GLR | Q | 291 | 295 | 1.4 |
| Capital 95.8 FM | Q | 3,094 | 3,008 | -2.8 |
| Capital Gold London | Q | 1,320 | 1,190 | -9.8 |
| Choice FM (London) | H | 255 | 268 | 5.1 |
| FLR (First Love Radio) | H | 2 | 2 | 0.0 |
| Heart 106.2 FM | Q | 1,661 | 1,490 | -10.3 |
| Jazz FM 102.2 | Q | 587 | 626 | 6.6 |
| Kiss 100 FM | Q | 1,281 | 1,372 | 7.1 |
| LBC 1152 AM | Q | 400 | 418 | 4.5 |
| Magic FM | Q | 1,361 | 1,248 | -8.3 |
| News Direct 97.3FM | Q | 454 | 448 | -1.3 |
| Premier Christian Radio | Q | 176 | 108 | -38.6 |
| RTL Country 1035 AM | Q | 203 | 248 | 22.2 |
| Spectrum Radio on 558 AM | Q | 110 | 80 | -27.3 |
| Sunrise Radio (London) | Q | 399 | 343 | -14.0 |
| Virgin 105.8 FM London | Q | 1,116 | 997 | -10.7 |
| XFM | Q | 281 | 342 | 21.7 |
Capital’s XFM continued to build its listener base. Weekly reach of listeners to the alternative station increased by almost 22%; its total share of listeners in the area now stands at 1.2%, an increase of 0.5% points.
Emap’s Kiss 100 claims to have achieved its highest adult share of 4.2% adults; its weekly reach increased by over 7%. AM Liberty was the greatest climber. The Harrod’s group-owned station increased its weekly reach during this period by 44%.
Premier Christian Radio and Spectrum Radio sustained the greatest losses; Premier Christian Radio’s reach fell by almost 39% and Spectrum’s by 27%.
For an explanation of the new RAJAR methodology and how and when the stations report, click RAJAR – The New Methodology Explained.
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