Today Retail Revolution are launching their 32 new consumer titles, to be sold exclusively at petrol stations. The range, called `Drive-In Entertainment’, are described as “one of the most audacious retail projects in years”. Each title has a print run of 60,000, a cover price of £1.95 and will appear monthly.
Rates for each title are the same: Mono page: £1,600 Colour page: £1,800
First issues of two of the titles; Better Body and Gala, a gossip magazine, both have 100 pages, but the only big name advertiser is the AA. The two titles are both glossy, full colour and packed with editorial, but the style is fairly downmarket.
Some of the titles launching are: Gala, Better Body, Woman Now!, Anne Marie, Brain Box, Perplex, Word Teaser, Car Review, Family Woman, True Crime Stories, Sales Exec, Games Review, Hands On, Soap Magazine, Holiday Deals, Celebrity Gossip, Strange Times, Trucking Life, Emotions Magazine, Desire Novels, Satellite & Cable and Crossword Challenge.
Contact APM: 071 354 2252.
