Sharewatch: ITV Partners Rise On Ad Rebound

ITV partners Carlton and Granada were seen in the spotlight, up 3.44% and 3.64% respectively. Analysts believe the surge was due to hopes of an advertising rebound in the television sector.

Elsewhere, Cable & Wireless was seen in focus, up 9.75% after the group announced a return to operating profit. Although some analysts believe the stock is overpriced and traders are buying the restructuring story too heavily.

Broader market sentiment was boosted yesterday by renewed assertions that the recovery has finally arrived.

The closing prices of media company shares on Wednesday were: