Shazam-enabled BGT ad receives 50,000 tags in a minute

Last weekend’s Britain’s Got Talent final saw around 50,000 viewers use the Shazam App to tag the Pepsi MAX and Cadbury ads in just 60 seconds of airtime during special ad breaks on Saturday night.

Smartphone users were able to enter competitions to win summer music festival tickets from Pepsi MAX and an Olympic Ceremony package from Cadbury as well as join in conversations on social networks.

“The response to the launch of Shazam-enable television adverts has been amazing.  We make it simple for brands to amplify their message and deepen engagement by turning 30 seconds of television into three minutes of interaction,” Andrew Fisher, Shazam CEO, said.

Read the full Advanced Television article here.