She Magazine Gets New Look For New Year

The National Magazine Company’s She is to receive a revamp and refocus as from the February issue, which is released in January. The title is to redesign and add new sections in order to target more specifically the ‘thirty-something woman’: the ABC1 30-39 year olds.

She‘s circulation has been gradually dropping since January 1995 and the women’s title market is becoming more and more crowded with Emap Elan’s Red set to launch to the same market early next year.

According to editor Nadia Dawson, this refocus and narrowing of audience will help the magazine gain a more solid readership.

National Magazine Company: 071 439 5000