ShopFront Media Expands Portfolio

ShopFront Media has extended its sponsorship deal with Red Square Vodka taking its portfolio of illuminated advertising sites to over 5,000 nation-wide.

ShopFront’s original deal with Red Square, which includes over 1,000 branded backlit off-licence and convenience store signs across the UK, was due to run out this month but the initial success of the campaign has prompted the company to extend the deal through to Easter next year.

Bob Rishworth, marketing director of the company that makes Red Square, Halewood International, said: “This sponsorship is our way of increasing awareness of our brand at the point of sale while at the same time securing additional distributors for our product within the ShopFront Media network.”

ShopFront recently extended its Adsite network to include chemists with the launch of the Media Pharmacy scheme (see ShopFront Media Extends Adsite Range), which offers advertisers the chance to sponsor illuminated sites outside pharmacies across the UK.

ShopFront Media: 020 7734 6064 www.shopfrontmedia.co.uk

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