ShopFront Media Extends Adsite Range

ShopFront Media is extending its portfolio of illuminated Adsites to include pharmacies across the UK, with the launch of the Media Pharmacy Network.

ShopFront is launching the network this week and plans to erect 1,500 illuminated advertising panels outside pharmacies across the UK. Gaviscon has been signed up as the initial sponsor of the scheme and will provide branding for the panels, which feature the Green Cross Logo.

The Adsite format includes a double-sided backlit advertising panel, which is fitted to shop fascias to target consumers at the point of sale.

Trefor Williams of the National Pharmaceutical Association, which is also sponsoring the scheme, said: “Support for the national Adsites campaign has given ShopFront Media the opportunity to turn this new medium, which is a cost effective way of raising consumer awareness, into a nation-wide concept.”

ShopFront Media launched three years ago and has developed a network of shopfront Adsites covering newsagents, electrical outlets and off-licences across the UK.

ShopFront Media: 020 7734 6064 www.shopfrontmedia.co.uk

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