ShopFront Secures Meaty Deal

ShopFront Media has secured a three-month deal with Unilever Bestfoods to promote its Peperami brand in newsagents, grocery stores and off-licences in the north of England.

The deal will see the animated Peperami character from Unilever’s TV campaign appear on 200 backlit Adsites in the Yorkshire and Tyne Tees area. ShopFront’s sister company, Sure Field Marketing, will also run point of sale promotions to support the main campaign.

Peperami’s brand manager, Atif Sheikh, said: “As an impulse product visibility is key for driving sales and we felt that Shopfront’s Adsites were an important part of increasing visibility in convenience stores.

ShopFront recently launched the Media Pharmacy Network extending its portfolio of illuminated Adsites to around 5,000 nation-wide (see ShopFront Media Extends Adsite Range).

ShopFront Media: 020 7734 6064 www.shopfrontmedia.co.uk

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