Over the duration of the British Grand Prix weekend at Silverstone, the ITV Formula One website (http://www.itvf1.com/) had over 500,000 visits. Sponsored by Ford, and produced in conjunction with Haymarket Publishing F1 magazine, the website proved itself to be an unprecedented success during the weekend according to ITV figures.
Ian McCullough, operations director at ITV sales house, Laser, said: “The ITV website adds a further dimension to watching F1 coverage on television. F1 viewers can get the inside story on the events of the day in greater depth than live television coverage can allow.”
Subscribers can access the New Media Database by selecting “New Media” from the drop-down box at the top of this page.
ITV c/o Laser: 0171 396 6000
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