Mobile TV service Sky Go has announced that it will be adding ITV, ITV2, ITV3, ITV4 and CITV to its channel line-up.
From today, Sky customers will be able to watch all content available on ITV – from Coronation Street to Midsomer Murders, and the 2014 World cup when it launches later this month.
ITV’s brand new drama channel, ITV Encore, will also join Sky Go when it launches on 9 June, exclusive to Sky customers.
“We are really excited to offer ITV channels on Sky Go as we know there can be a fight for the remote when a big summer of sport kicks off,” said Luke Bradley-Jones, brand director of TV products for Sky.
“Whether people want to catch the football – or take refuge from it – this gives our customers even more flexibility to enjoy the TV they love, on their terms.”
Martin Goswami, director of pay and distribution at ITV, added: “Allowing viewers to access our shows across a range of platforms and devices, both at home and on the move, is a key part of our strategy.
“We’re delighted to offer Sky customers the chance the never miss their favourite ITV shows on Sky Go.”
At the end of March 2014, Sky Go had over 3.7 million unique users, up 13% year-on-year.
In the first three months of this year, the Barclays Premier League delivered the three highest Sky Go audiences ever – peaking with 379,000 unique viewers of Manchester City vs. Chelsea in February.
