Sky launches #WatchOnSky on Twitter

Sky has begun trialling #WatchOnSky, a new tool on Twitter that lets Sky customers watch or record TV shows, sporting events and films by clicking icons contained within a tweet.

Twitter users who see #WatchOnSky on Tweets from Sky can expand the Tweet and tap on an icon that directly links to Sky’s mobile TV service Sky Go to start watching the show. Alternatively they can tap the Sky+ ‘R’ to remotely set their Sky+HD box to record.

The launch of #WatchOnSky marks the first time that a British broadcaster has created a service which lets users access live TV and set recordings via their Twitter timeline.

“Twitter users love to talk about TV shows, joining conversations about their favourite programmes with other fans across the UK,” said Dan Biddle, head of broadcast, Twitter UK.

“#WatchOnSky is a really exciting development that will make it even easier than ever for Twitter users to spot social buzz about a show, and tune in or record it for later. We’re delighted to see Sky innovating with this service and look forward to seeing Twitter users enjoy this functionality.”

Luke Bradley-Jones, brand director, TV products, Sky, added: “#WatchOnSky is all part of our commitment to make it even easier for our customers to discover great TV and make sure they never miss those virtual water cooler moments.”

#WatchOnSky will appear across Sky’s Twitter feeds including @SkyHD and @SkyAtlantic for key programming.