Sky Media chooses recycled tissue brand as Zero Footprint Fund winner

In brief

Serious Tissues, a recycled toilet paper brand, has won £1m in media value as part of the Sky Zero Footprint Fund.

The finalists — Ecosia, Homethings, Royal Mail, and WUKA — already received £250,000 in media value, and Serious Tissues will receive an extra £750,000.

The Sky Zero Footprint Fund was established last year as part of the Sky Zero campaign to be net zero carbon by 2030 and to support sustainability-focussed brands.

All of the ads will debut in 2023 and were produced following best practice advice from AdGreen, part of the Advertising Association supporting the ad industry’s commitment to net zero.