Sky Television To Launch Sports Magazines

Sky Television is to launch a range of consumer sports magazines from this autumn. Produced by FourFourTwo publishers Haymarket magazines, the first title will be “a high quality title covering all aspects of sport including those shown on Sky”; it will include in-depth interviews, detailed statistics and pictures.

The launch follows research carried out by Haymarket that has identified an opportunity for sports publications with the values of Sky Sports television coverage. The launch will be followed by further titles, currently in development, and is a further step in Sky’s brand extension programme following the recently launched Sky Sports Video label.

Patrick Fuller, Managing Director of Haymarket Leisure Magazines commented; “By linking our abilities and adding in the distinct qualities of the Sky Sports brand, we believe we can produce a series of magazines that fans will find exciting and compelling.”

Haymarket magazines: 0181 943 5000