Sky Sports has secured exclusive rights to screen live coverage of the heavy- weight title between Lennox Lewis and Frank Bruno later this year. The contest has been named by Sky as “The Battle of Britain” and should take place in mid-September depending on how Lewis fares in his bout against Tony Tucker tomorrow.
MTV LAUNCHES OOH CAMPAIGN
MTV Europe is today revealing details of an ‘Out of Homes Viewing’ report which has been compiled by the music station along with research company RSMB. The study concentrates on non-domestic satellite viewing ie. viewing which takes place in pubs, clubs or hotels.
More details will be on MediaTel later today.
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