Sky Unveils Digital Logo

BSkyB has unveiled the logo which will be used to brand all its digital satellite communications businesses. The logo, along with a similarly redesigned corporate image, will be used on Sky as from yesterday.

The new digital logo, seen here, was designed by The Clinic from a brief by Sky’s marketing team. It is intended to emphasise “the energy and innovation of the new digital service.” The new Sky corporate logo, which will be used in conjuction with its analogue services, has a similar design.

Both have the same dimensions as Sky’s new elliptical digital dish.

BSkyB: 0171 705 3905