SMA Nutrition Runs Campaign On Freeserve Baby Portal

Freeserve has signed SMA Nutrition up to run an online advertising campaign on its parenting channel. The campaign begins this week and will run throughout the summer period, aiming to raise brand awareness and promote SMA’s “Newborn Know How” packs.

The campaign comprises a competition and advertorial on Freeserve’s babyworld.co.uk. The advertorial details the contents of the packs, which include a booklet and video, along with information about the SMA careline, which parents can contact for a pack. The competition gives a chance to win toys and the campaign is reinforced with banner ads throughout the babyworld site.

Caroline Pathy, Freeserve’s advertising sales director, said: “This campaign illustrates the value that Freeserve’s targeted communication platforms deliver to advertisers looking to raise brand awareness. Traditional offline brands are recognising the power of the internet to build brand awareness adn drvie sales. The partnership with SMA Nutrition is a clear illustration of this trend.”

Freeserve: 01442 354 285 www.freeserve.co.uk

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