Snickers has agreed a £1 million deal to sponsor radio coverage of the France 98 World Cup.
The tie-up is the first example of the four main radio sales houses working together to sign a high-profile brand. Capital Advertising, Emap on Air, Opus and SIRS joined forces to offer advertisers access to news bulletins and World Cup commentaries across all of their stations.
The six-week package was negotiated by Drum PHD and Capital Advertising.
Capital Advertising: 0171 766 6000
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
