Snowfall Gives Blanket Coverage For TV Viewing

The snow that fell two weeks ago has helped boost viewing figures for the week ending 11th February 1995. Average weekly viewing for Individuals 4+ was up by 1 hour and 1 minute to 29 hours and 11 minutes when compared to the same week last year; which was a 3.6 percentage increase. This is the highest weekly total since Christmas and the fourth highest since January 1995, with Channel 4 the only station not to increase on its figure from last year.

This is also a good week for the top thirty programmes with 28 out of the top 30 programmes watched by an audience of over 10 million viewers. Programmes that have benefited from the cold spell include; the new BBC1 drama series Ballykissangel which has 14.11 million viewers, Poirot which had 11.13 million viewers, Play Your Cards Right which was watched by 12.17 million people and Casualty (which climbs up the top programmes list to number 3) with 17.23 million viewers.

Astra Panel home’s best performer this week is ITV, which increases by 40 mins on its previous week’s total to 8 hours and 11 minutes viewed.