Party Zone, MTV’s weekly dance show, will be sponsored by the Sony Corporation from this month. Running alongside the sponsorship deal is an advertising campaign targeting the youth audience with Sony’s MiniDisc system.
Boris Kaz, senior vice president of advertising sales for MTV Europe said: “We’re delighted that Sony is joining forces with MTV. Sony’s campaign on MTV will be broadcast to more than 54 million across the European continent, providing significant exposure for the campaign.
According to the latest Astra viewing figures, MTV hold a viewing share of 0.8% for individuals in the UK. For detailed breakdowns on viewing figures, subscribers can access MediaTel’s Television database.
MTV: 0171 284 7519
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
