Sony to boost 3D investment in 2010

Sony is set to rapidly increase its 3D investment next year with a range of new products.

The entertainment firm plans to launch a number of new TV, Blu-ray and gaming products with 3D technology, according to reports.

With a target revenue of around one trillion yen from 3D-products by 2013, Sony plans to boost its 3D offering with new 3D TV services, Blu-ray Disc players and recorders, as well as 3D gaming on the Playstation 3.

Sony’s 2010 strategy has been thought-out by its new executive management team, which was set up in April this year to specifically push growth in its electronic and networked service operations.

The company wants to improve profitability in its core areas, which include TV, gaming and digital images.