Sparey To Lead Global Consulting At Media Audits Group

Media Audits Group is continuing its aggressive expansion with the promotion of Nick Sparey to the role of managing director of global consulting.

The group, which has been providing advertisers with global media consultancy for over 10 years, has enjoyed significant growth recently. In the last few months it has launched services to clients in Poland, as well as benchmarking in Russia working with its partner in that market.

The company’s chief executive officer, Julian Spooner, said: “Our clients require a multi-national and global top down analysis of their media spend more and more. We recognised this over 10 years ago, established 11 offices, and have the partners and staff to deal with these projects.Nick Sparey is currently running five global projects for our clients and this trend continues to grow exponentially.”

Sparey, previously a consultant at the group, added: “Some of our client advertisers have made 20% value gains through targeting the value they obtain from media planning and buying on a global basis. Setting clear targets and transferring best practices on a cross continent basis when reporting media value further allows us to deliver real value gains to our multinational clients.”

Earlier this year Media Audits Group bolstered its management team with the appointment of former Mediahead managing director, Philippa Hainsworth. It continued its recruitment drive a move later with the appointment of George Patten as consultant (see Hainsworth Takes Up Senior Role At Media Audits).

Media Audits Group: 020 7734 4080 www.mediaaudits.com

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