Specialist Magazine Titles Hit The News Stand

After its first three issues, Gilt , the lifestyle/business magazine published by Torch Publishing, is to be made available through the newstrade.

The bi-monthly magazine was initially distributed through a specialist mailing list, but increased demand has been an incentive for the title to move into the public domain. The April/May issue, which is due out on 18 March, is being supported by a major ad campaign on Jazz FM and includes a free 12-track jazz CD. Its cover price will be £2.95.

The title is aimed at high income professionals, and is a mixture of serious business articles and interviews, and lifestyle, travel and food features. It is to be distributed by the Magazine Marketing Company (MMC), which announced a couple of new football titles from Zone late last week (see Newsline).

MMC also announced the launch of Total VW, published by Jazz Publishing. The title is aimed at Volkswagen classic car enthusiasts, and will be supported by magazine advertising and a direct mailing campaign. The monthly 92 page glossy will have a cover price of £2.70 and be available on 12 March.

MMC: 01483 211 222 Torch Publishing: 0171 803 9803 Jazz Publishing: 01244 660 044