Douwe Egberts coffee brand has signed a deal with Channel 4 to sponsor its comedy programme Frasier. The sponsorship, believed to be worth £350,000, will run for nine episodes beginning this Friday.
…Unilever has signed a deal with Sky TV for its Persil brand to sponsor the new series of ER which begins tomorrow night and runs for twenty-three episodes.
Channel 4: 0171 436 4128Sky TV: 0171 705 3000
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