Sponsorship Deal Makes New ITV1 Show Vanish

Granada Enterprises has secured Vanish Powershot as the £450,000 sponsor of the new ITV1 series Home On Their Own, presented by Ulrika Jonsson.

Sponsorship of the show, which gives children the chance to redesign their family home whilst their parents are on holiday, marks Reckitt Benckiser’s first foray into broadcast sponsorship. Brokered by OMD Affinity, the deal commences on 6 July and has been taken through the line to promote a Vanish Powershot/Home Of Their Own competition on ITV1.com.

Commenting on the deal, Mark Rosenegk of Granada said: “This is another sign that the sponsorship market is becoming more and more integral to major advertisers portfolios and we are very excited that Reckitt Benckiser have taken their first step into this medium with Granada.”

Anna Swaby, brand manager for Vanish, added: “Vanish Powershot is the perfect partner for Home On Their Own, in terms of both personality and target audience. The character of the show fits well with the brand, and the product is proven to be effective on all types of carpet stain, including those left by enthusiastic young decorators.”

Granada: 020 7620 1620 www.granadamedia.com

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