Sporting Gun Gets Revamp

IPC Magazines’ Sporting Gun is to relaunch with a major redesign with effect for the August issue.

A new 8-page pull out section is to be added and will feature a round-up of all clayshooting results and fixtures.

Associate publisher, Allison Ganley, says: “The redesigned Sporting Gun has more energy and a contemporary design. It offers improved value for money and an exciting and fun-packed read.” Sporting Gun has been losing circulation steadily over the last ten years. Its latest ABC figure for the period Jan-Dec 1997 was just under 30,000.

The title’s cover price is to increase from £2.40 to £2.50.

IPC has also announced the appointment of Brett Lewis to the post of managing director, Special Projects. He will report to the editor-in-chief of IPC’s Country & Leisure Group, Mark Bishop.

Lewis is charged with all aspects of the editorial redevelopment and relaunch of exitisting magazines, and will also be responsible for the development of new publications for the Country & Leisure Group.

IPC Magazines: 0171 261 5880