Recent press reports suggest that PA Sporting Life may be put on the market by its owners, the Press Association and Trinity Mirror. The price is rumoured to be somewhere in the region of £25 million and would include the subsidiary site totalbet.com, the online betting site 50% owned by Tote bookmakers.
As part of the deal Tote would maintain the partnership for a minimum of four years and the Press Association would continue to provide content for the site.
PA Sporting life averages between 20-25 million page impressions per month and totalbet.com generates around £1.3 million per month in revenues. Recently, however, revenues have fallen away as customers move their business to off-shore, tax free enterprises. It is likely that the government’s decision last week to abolish betting tax will help to stem this decline.
The proposed sale is thought to be the result of underinvestment by its owners and neither can justify the capital investment which would be required to grow the company.
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