Dentsu Aegis Network has announced the appointment of James Morris as executive director – DAN entertainment & sports for UK and Ireland.
Morris (pictured right) will be responsible for leading the commercial growth and “building the creative reputation” of the group’s entertainment and sports offering to help connect clients with premium content opportunities. This will include supporting the growth of three key agency brands – Gleam Futures, MKTG and The Story Lab.
Morris was most recently global CEO of Stink Group, the creative studio and production company. Prior to that he held global leadership roles at Mediacom and Twofour, the TV production and distribution house now owned by ITV.
He will report directly to Euan Jarvie, CEO, Dentsu Aegis Network UK & Ireland (pictured left).
“James’s arrival is a key milestone for our network as we evolve our offering for clients around the fully integrated solutions,” said Jarvie.
“It underlines our ambition to invest in new entertainment opportunities, and the very best talent, that will help connect clients with modern audiences. James is a brilliant practitioner with vast experience in how to do this in an integrated way while also building scale. I’m certain he will help make us one of the most potent operations in the entertainment and sports space.”
Morris added: “This is an immensely exciting time to be joining Dentsu Aegis Network as it underlines its commitment to build an entertainment and sports offering that is unrivalled in our industry. The combined strength of Gleam Futures, MKTG and The Story Lab provides a unique offer in our marketplace and I’m looking forward to supporting the leadership teams at Gleam Futures, MKTG, The Story Lab and Dentsu to deliver commercial growth and creative success.
“We will identify, acquire and develop new and diverse areas of entertainment, while investing in the best creative talent in our industry.”
The move is part of Dentsu Aegis Network’s structure around five key lines of business: media & performance, creative, CX & commerce, CRM & loyalty and entertainment & sports.
