Strongbow Links Up With Sky Sport

Strongbow is to sponsor ‘The Sky Sports Centre’, the sports round-up programme on satellite television, in a deal worth over £1 million . Sponsorship of the four times daily top-rated sports show starts on February 5.

Strongbow is growing at 15% in the buoyant UK cider market and hitting a higher peak pubs and clubs, where growth is running at 20%. In terms of the show, a series of dramatic action sequences featuring the ‘Strongbow Warrior’ will form the credits. Strongbow’s on-pack and pub promotions will also be themed around Sky Sport.

Paul Butler, Marketing Manager at HP Bulmer, said:

“Our involvement with The Sky Sports centre gives us not only 675 minutes of highly branded air-time weekly, but the opportunity to exploit the sponsorship with well-targeted sports associated promotions across the Strongbow range.”

George Thomas, H P Bulmer Ltd, 01432 352000