The IPA and ISBA have announced that they recommend that teletext subtitling for TV commercials shoud be adopted as standard industry practice.
This is to ensure that the messages of TV commercials reach all members of the population, including those who are deaf or hard of hearing; this should not only increase enjoyment for these viewers but also increase the effectiveness for advertisers.
The IPA and ISBA expect to see the use of teletext subtitling for commercials grow significantly over the next few months.
IPA 071 235 7020
ISBA 071 499 7502
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