United Artists Programming has attributed the rise in Astra channel’s overall share in adult television viewing from 5% to 5.6% last week to the launch of its Discovery and Bravo channels.
UAP claims that official overnight figures from BARB show Discovery achieving an average adult peak time TVR of 1.5 by its fourth day on air, and that Bravo reached a TVR of 0.4 by the same stage.
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