Sugar Extends Offering With Celebrity Supplement
Hachette Filipacchi’s monthly teen title Sugar is launching a new magazine supplement called Celeb Central, in an attempt to capitalise on continuing obsession with celebrity gossip.
The new supplement, which launches with the May issue of Sugar, will contain 16 pages of celebrity gossip and features.
Claire Irvin, recently appointed editor of Sugar (see
Hachette Bolsters Teen Portfolio With New Appointments
ABC results for the six month period ending December 2002 reveal a turbulent time for the teen magazine sector, with established titles suffering in the wake of new launches, such as Emap’s Sneak (see Emap Teen Titles To Aid Sneak Launch) and BBC’s It’s Hot.
Analysis of Sugar‘s circulation since its ABC debut in January 1995 reveals a period of mixed fortunes for the magazine. Following a gradual decline over the last few years, the monthly beauty, fashion and entertainment title saw its circulation fall by 16.6% year on year during the second half of 2002 to 321,258, down from 385,165 in the same period in 2001.
Hachette Filipacchi: www.hachette-filipacchi.com
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