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Sunday Business Secures Backer For Relaunch
Tom Rubython’s Sunday Business is to relaunch on 2nd June 1996, after finally securing the financial backing of an investment consortium; this will be backed by a TV advertising campaign.
Sunday Business, which launched on 21st April, claims to have sold 145,608 copies in its first week; and 101,589 in its second week. Tom Rubython claims that since the third week, sales have settled at around 70,000 copies, although some press reports suggest last week’s issue only sold 45,000 copies.
Sunday Business Circulations
Quality National Newspaper Circulations
Source: National Newspaper ABCs, April. Sunday Business based on own estimate of 70,000.