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Sunday Express Revamp Magazine
The Sunday Express is to revamp its colour supplement on January 15; the supplement will change from the current glossy format to the same style as the current Classic section. The move follows the Mail on Sunday’s revamp of its You magazine, designed to attract the female reader. The Sunday Express’s revamp will remain a general-interest title. Rates for the supplement are not changing.
| CIRC 000’s | NRS: OCT93-SEP94 PROFILES | ||
|---|---|---|---|
| OCT’94 | MEN | WOMEN | |
| MAIL ON SUNDAY | 1939 | 49 | 51 |
| SUNDAY EXPRESS | 1490 | 50 | 50 |
