The Sunday Telegraph is to add a seventh section to its Sunday package. The planned addition will be a glossy lifestyle health and fitness magazine. The section, which has not yet been named, will go to press in April.
The aim is to attract a younger and bigger audience, rather than extra advertising, to the Sunday Telegraph. As a result the magazine will have a low advertising content of 28%.
Mark Edmunds, currently deputy editor on the Telegraph’s Saturday magazine, will be editing the new title.
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