Sunday Times Signs Promotion Parnership With TCM
Times Newspapers has agreed a media partnership with film channel Turner Classic Movies (TCM), for The Sunday Timesto sponsor TCM’s month long “28 Days of Oscar” hosted by Stephen Fry.The deal will see The Sunday Times giving away a free copy of awarding winning film Howards End in every copy of the paper on 9 February. The company will also get a sponsorship package comprising of a 45 second generic trailer, Stephen Fry specific tune-in trailers and a specific open, close and break bumpers, stating: “You’re watching 28 Days Oscar on TCM with The Sunday Times.”
The newspaper is running a series of promotions throughout February with TCM in its Culture supplement and in Vue Cinemas, offering readers tickets to screenings of the very best award winning films and the chance to win their own Oscars DVD collection.
The deal builds on TCM’s existing relationship with the newspaper, with previous collaborations including its promotion of The Times‘ popular Film First screenings last year (see The Times Signs Movie Promotion Deal With TCM).
Commenting on the lastest sponsorship, Andrew Mullins, marketing director for Times Newspapers said: “We worked successfully with TCM on our autumns season of Film First screenings for The Times and I’m pleased that the relationship is developing into a strong cross-promotional partnership for both our titles.”
Alan Musa, vice president and channel manager of TCM added: “We’ve already enjoyed successful promotional opportunities with The Times so we are delighted to continue this valuable media partnership and to work with the Sunday Times too. The Film First and the Oscar season sponsorships offer a perfect way for both TNL and TCM to reach a highly targeted, film loving audience and we look forward to continuing our collaboration with TNL.”
The Times: 020 7782 5000 www.timesonline.co.uk
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