Talk Radio has this week signed three sponsorship deals focusing on the station’s new emphasis on business news and sports coverage. Tetley is to sponsor Talk’s coverage of the Rugby World Cup with its Tetley Bitter brand and NEC Mobile Phones is also to be associated with the rugby competition coverage. Talk Radio is to feature live reports throughout each day of the tournament, which begins in October, as well as live coverage of each England game.
Commenting on the deal, Talk Radio’s head of sponsorship, Chris Morgan, says: “Tetley’s Bitter are the official beer of the England Rugby team so our World Cup coverage provided them with an ideal environment for sponsorship.”
The third deal will see internet service provider Freeserve sponsoring the station’s weekday business programme Bloomberg On The Money. Freeserve will use the association to promote its new guide to business and investing at www.UKinvest.com. The deal with Freeserve begins now and runs for six months.
Talk Radio: 0171 636 1089
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
