TalkSport Clinches Breathtaking Deal With Halls
TalkSPORT has secured Halls Mentho-lyptus for a month’s promotional activity in January on the station’s breakfast show and its Football First evening show.
The initial promotion on the No-Nonsense Sports Breakfast Show, runs through January 2003 and features a penalty shoot-out competition, where listeners will be told to take a deep breath, clear their heads and answer quick-fire questions to win.
The second promotion, which will be on Football First from 7pm to 10pm weekdays, will ask listeners to name their favourite breathtaking sporting moments.
In both promotions, winners will receive the chance to spend the most “breathtaking day of their lives”, taking part in sports such as motor-racing and parachuting.
Adam Roland, head of sponsorship and promotion at talkSPORT’s sales team Impact, commented: “We’re delighted to have provided Halls Mentho-lyptus with a bespoke promotions campaign that is perfect for their product.”
Earlier this year talkSPORT secured its largest sponsorship deal to date, with a £1 million deal will see John Smith’s back the station’s No-Nonsense Sports Breakfast show.
talkSPORT: 020 7959 7800 www.talksport.co.uk
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