TalkSPORT Secures New Directory Service For Promotion

TalkSPORT has secured the new 11 88 88 directory service for a special promotion across its “No Nonsense” sports breakfast show.

The £40,000 promotion deal, which begins later this month, will invite listeners to answer a variety of Formula 1 questions in order to win cash prizes. The competition will feature the new directory service’s strapline, offering listeners the opportunity to “save themselves” with the correct answer. Each week the top scoring listener will win a VIP trip to the British Grand Prix.

Andy Gilroy, client partnership executive at talkSPORT’s sales house Impact, commented: “It’s great to have 11 88 88 aboard and I know by working together we have created the perfect vehicle for them, combining top prizes, cash and a great numbers game to promote their services.”

Earlier last week Kelvin MacKenzie, chairman of talkSPORT’s parent company, the Wireless Group, branded RAJAR’s decision not to introduce the electronic measurement of radio audiences a “disgrace made by vested interests behind closed doors (see

Industry Responds To Rejection Of Electronic Measurement Wireless Group Sees H1 Revenues Rise 1.4%).

talkSPORT: 020 7959 7800 www.talksport.co.uk

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