ITV and soft drinks brand Tango have negotiated a deal for sponsorship of a one-off documentary called The Truth About Footballers.
The documentary will examine the change in image of football over the last decade and will adopt the same style as the broadcaster’s Truth About Women series.
The deal was negotiated by ITV sales house, TSMS, and TMD on behalf of Britvic, producers of Tango. The creative work for the sponsorship credits was handled by HHCL.
The sponsorship will consist of a 15 second front credit, four 5 second break bumpers and a 10 second end credit.
The Truth About Footballers will be broadcast on Tuesday 26 May at 9:00pm across the ITV Network.
ITV Sponsorship: 0171 631 3434
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