Taxi Promotions Gets Fresh With Spearmint Rhino Contract

Taxi Promotions has extended its contract to promote Gentlemen’s club, Spearmint Rhino, for the next twelve months.

The deal, which is an extension of the club’s existing contract (see Gentlemen’s Club Orders 100 Taxis For Promotion), makes use of the London Superside package and sees 200 ad panels appear on 100 taxis in and around the capital. 200 tip-up seat panels and 140,000 Spearmint Rhino branded receipts will also be included in the campaign.

Commenting on the win, Taxi Promotions UK’s managing director, Asher Moses, said: “I’m told that spontaneous visits to the Spearmint Rhino club generated from people taking the branded cabs are happening all the time, and our drivers can even take them right to the door.”

He added: “The profile of people who use taxis was perfect for Spearmint Rhino’s existing and potential customers. 62% are male, 47% are senior decision makers, 44% work for organisations with £10m plus sales, 35% are ABs and 28% are aged between 35-40. This kind of campaign is a no-brainer.”

London Taxi Promotions rebranded as Taxi Promotions last month in a bid to reflect its increasing national capability (see LTP Rebrands To Reflect National Offering). The company also recently announced a three-month campaign to promote the new Virgin Experience gift-certificates service.

Taxi Promotions: 020 8458 7111 www.taxipromotions.com

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