Taxis Carry Drink-Drive Warning

The Scottish Executive has invested in taxi advertising in an effort to prevent drink-driving during the Christmas season. The message “Drink Driving- You’ve too much to lose” has been carried on 80 supersides and 20 single door ads on Taxi Media cabs around Edinburgh, Glasgow and Aberdeen since 10 December, and the campaign will run until 9 January.

Andrew Barnett, managing director of Taxi Media, explained why he thought the cabs were the perfect place for this campaign: “Taxis are at their busiest at Christmas and New Year when people are out celebrating and drinking. They are highly visible, deliver mass audiences and city centres. [They will] remind people that its far better to take a cab home than to drink-drive.”

The campaign is to be backed with a three week promotion on radio station Beat 106, which will give the chance for 2 listeners each week to win a taxi for the night.

Taxi Media: 020 7091 1900 www.taxi-media.co.uk

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