Taylor Nelson Acquires Major Dutch Group

International market research company, Taylor Nelson Sofres, has moved into the Dutch market with the acquisition today of NIPO, the Netherlands’ leading market information group. The £33.4 million deal gives Taylor Nelson a market-leading position in Holland. In the year ended 31 December 1998, NIPO had turnover and profit before tax of NLG 72.7 million (£22.0 million) and NLG 4.5 million (£1.4 million) respectively.

Tony Cowling, Taylor Nelson Sofres executive chairman, commented: “We are delighted to welcome NIPO, one of the great names in European market research, into the group. The acquisition gives us a major presence in this key market – one of the largest users of market information in the world. NIPO has a high-quality customer base, including a number of Netherlands-based multi-nationals and, through the worldwide Taylor Nelson Sofres network, we will increase greatly its opportunities for international business.”

Taylor Nelson Sofres: 0181 967 0007