Information company Taylor Nelson AGB has just announced that it is to buy French rival Sofres for £119 million. The deal, which is expected to be completed in the next three weeks, will create the fourth largest marketing information company in the world.
TNAGB said that the reasons for the alliance with Sofres were its common strengths in databases and branded research vehicles as well as the need to tap into emerging markets and increase investment in product research and development.
The combined 1996 research revenue for the two was $440 million, compared to AC Nielson which was top with $1.360 billion.
TNAGB: 0181 967 0007
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
