Worldwide market research company, Taylor Nelson Sofres, has bought video research specialists Media Vision Research (MVR). TNSofres currently operates the BARB TV viewing measurement research, which is the basis for MVR’s VideoTrak data.
Nic Lewisohn, MVR’s UK and Ireland director, said: “The video and its related industries will now benefit from one of the world’s largest and most sophisticated marketing information groups in the world today.”
Media Vision Research: 0171 287 1140Taylor Nelson Sofres: 0181 967 0007
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
