Taylor Nelson Turns In Record First Half Results

International market information group, Taylor Nelson Sofres, has this morning posted pre-tax profits up 34% to £12.6 million for the six months ended 30 June 1999. Turnover at the group rose by 10% to £175.7 million over the period.

Taylor Nelson, which currently holds the research contract to collect BARB television viewing data, has seized the internet as a medium through which it can collect and deliver information more efficiently. Chairman Tony Cowling said:

“The fast-growing use of the internet is impacting our business in three ways. It allows us to collect more data more efficiently and more speedily and gives us access to some sections of the population that it has previously been difficult to reach. It also enables us to improve data delivery to our clients – we are using electronic delivery systems to provide them with the information they need with greater immediacy and in interactive formats.”

Taylor Nelson Sofres: 0181 967 0007