TCM 2 Signs First Monthly Magazine Sponsorship Deal

TCM 2, the recently launched sister channel to Turner Classic Movies, has signed IPC SouthBank’s Woman & Home as its first monthly magazine sponsor.

The deal sees Woman & Home sponsoring Going Through The Decades, a special season of films that celebrates the role of women in cinema, to mark the magazine’s 80th birthday.

The sponsorship deal includes 10-second open and close billboards and 10-second break idents promoting Woman & Home‘s association with the season.

In addition, a 45-second trailer promoting the Going Through The Decades season highlights the sponsorship. Woman & Home will also be included in specific film promotions produced for the season and will feature in TCM’s coverage in its monthly e-newsletter.

Woman & Home is dedicating a double page spread to the Going Through The Decades season in its November issue, as well as highlighting it in its Something for the Weekend column.

The Going Through The Decades season will be promoted via a radio campaign on Classic FM.

Alan Musa, vice president and channel manager of TCM commented: “We’re delighted that TCM 2 has achieved its first monthly magazine partnership deal so soon after its launch in May. Woman & Home‘s readership is a perfect fit with TCM 2 viewers and this deal helps us reach a highly targeted audience of potential viewers. This deal is further evidence of the benefits of working within the Time Warner group as our relationship with IPC Media’s magazines goes from strength to strength.”

Linda Swidenbank, publishing director of Woman & Home, said: “Our readers will love this special season of films, which we’re proud to be sponsoring to mark Woman & Home’s 80th birthday. It has been a pleasure to work with TCM for this deal, which will give Woman & Home great exposure.”

IPC Media: 0870 4445000 www.ipcmedia.com