Global media platform Teads grew its revenue by 25% year on year to $678m in revenue in the full year 2021, according to its latest financial results.
In its earnings release, Teads announced it had direct integrations with more than 2,800 publishers across the globe in 2021 and retained 98% of our top 500 publishers from 2020.
Teads’ performance advertising business grew 65% year-on-year, having launched performance advertising in 2018, but did not specficy what proportion of total revenue this is.
Over the 12 months ending 31 December 2021, Teads added more than 230 employees and by the end of last year had 1,035 full-time employees in 26 countries around the world.
The organisation aims to double its technology workforce over the next 18 months to drive new product initiatives and increase market share.
Jeremy Arditi, co-CEO of Teads (pictured- main image), who took on the role after Pierre Chappaz took a step back from the business, commented: “Our continued innovation in privacy-centric advertising is gaining traction across the industry by enabling our customers to target key audiences in cookieless environments. At the same time, we are providing new technologies and solutions to our publisher partners to better prepare them for a cookieless world.”
The company also shared its operating highlights including cookieless advertising initiatives, connected TV, publisher acquisitions, performance marketing growth and international expansion.
Last year, Teads updated its advertising buying portal, Teads Ad Manager, to allow advertisers to activate, plan, target, deliver and report cookieless campaigns.
It also rolled out a cookieless readiness initiative to help brands and agencies prepare for the deprecation of cookies later this year.
The company launched a connected TV offering in beta and partnered with organisations like Brand Advance and other leading brands and publishers in the last year.
Teads operates a cloud-based, end-to-end tech platform that enables programmatic digital advertising across publisher websites.
