Telegraph Ad Deal Spans Business Titles

The Telegraph Group has secured Inter-Continental Hotels as the sponsor of its Business Travel supplement, which will be distributed in the Daily Telegraph, The Business and Business Traveller magazine.

The sponsored supplement is the first full print-run insert that the Telegraph Group has organised for The Business since it took on the national ad sales contract for the Barclay Brothers-owned title last year.

The Business Travel supplement, which will be distributed to an extra 136,000 people on top of the Daily Telegraph‘s circulation of just over 1 million, will carry four-pages of ads promoting Inter-Continental’s brand relaunch. The package was put together by Telegraph Group’s commercial development team and Inter-Continental’s media agency, Media Planning.

Commenting on the deal, Chris White-Smith, display ad director at the Telegraph Group, said: “By combining The Daily Telegraph with two other titles, we are providing useful additional coverage and frequency of upscale audiences for the supplement and its sponsor and advertisers.”

He added: “This is the first time we have brought an independent print title such as Business Traveller into a deal, but it won’t be the last. I am confident that there will be other opportunities where we can demonstrate how Telegraph Group can innovate to keep adding value for our clients.”

According to ABC results for the six months ending in August 2002, the Daily Telegraph has seen its circulation decline by 1.4% year on year to 1,003,697, down from 1,017,514 in the same period the previous year.

Telegraph Group: 020 7538 5000 www.telegraph.co.uk

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