The Daily Telegraph and The Sunday Telegraph are launching a major promotion this autumn, in a move they expect will add 10,000 copies to the daily circulation figures.
From tomorrow, for a period of 70 days, a token will be published in both papers. Readers collecting enough tokens will be entitled to up to 20% discount on a package holiday. The promotion will be advertised nationally using radio, posters and press.
David Pugh, Marketing Director, said that to their knowledge it is the biggest holiday sales promotion offer ever.
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