Telegraph Launches Luxury Christmas Supplement

The Daily Telegraph is launching a specially commissioned Christmas luxury goods supplement, sponsored by cruise liner group, Cunard.

The 48-page stand alone magazine, put together by the Telegraph Magazine’s editorial team, was specially devised for Cunard and reflects the increasing popularity of sponsorship led editorial.

The supplement will feature full-colour, full-page ads for luxury brands including Louis Vuitton, Tiffany, Dunhill, Gucci and Tag Heuer. The supplement’s main sponsor, Cunard, is highlighted in a central four-page colour advertorial.

The magazine’s 27 pages of editorial contain features on travel, pampering, fashion and beauty, motoring and accessories.

Commenting on the initiative, Chris White-Smith, group sales director at the Telegraph, said: “The Luxury Goods supplement is a great development for us. Coinciding with Christmas it offers readers a look at some of the most exclusive gift ideas, as well as luxury accessories and travel destinations.”

He continued: “Working closely with the editorial team, we have been able to provide advertisers with the perfect format for showcasing their finest products.”

In addition to distribution with The Telegraph’s Saturday edition, Pure Luxury will be given out during the Telegraph Spirit of Christmas Show, a luxury goods showcase event running 7-9 November at London’s Olympia.

The Telegraph recently launched a new business channel on its website featuring small business and business technology news.

Telegraph Group: 020 7538 5000 www.telegraph.co.uk

Recent Press Stories from NewsLine Telegraph Launches Cartoon Campaign To Promote Eurostar Financial Times Appoints Head Of Global Ad Sales Moore To Step Down As Daily Telegraph Editor

Subscribers can access ten years of NewsLine articles by clicking the Search button to the left